AR : Brand Story
Brand History

For more than 60 years, Acoustic Research has shaped the modern home entertainment industry. The AR brand's history of innovation, advanced technologies and unique design for the consumer includes the introduction in 1959 of the dome tweeter (still used in today's speakers) and the world's first universal remote control in 1983.

Through its line of accessory products, Acoustic Research has also proactively addressed the requirements of current and anticipated audio/video equipment standards to achieve the optimum level of performance.

In 1996, Acoustic Research launched its first line of premium interconnect accessories, under Pro Home Theater line which targeted demanding customers who expect audiophile performance in their cables & A/V connections without the audiophile price.

AR expanded its accessory business in 2001 with the Master and Performance Series of premium interconnects. Master Series was developed to achieve the highest level of performance in the home entertainment industry, with product construction that exceeds audiophile and videophile standards. Performance Series was designed to deliver clear, full, richly detailed video and sound reproduction at a great value for the consumer. AR also introduced home entertainment surge protection products that meet the same exacting standards set by their interconnects.

In 2004, Acoustic Research unveiled its line of HDMI certified accessories, providing superior performance from today's digital products and digital products to come. AR's Pro II HDMI interconnects received stringent "Simplay" verification to ensure "plug and play" HDMI compatibility in 2006.
Acoustic Research has recently expanded its line of accessories into advanced wireless products, offering unique wireless and portable audio solutions that take advantage of cutting-edge technologies. From digital wireless headphones that provide true 5.1 surround sound, to the next generation of iPod accessory products offering enhanced performance and seamless integration into home entertainment systems, to a Bluetooth® stereo mini-bridge that uses the revolutionary mirasol™ display, viewable in any light, Acoustic Research accessory products bring breakthrough technologies to home entertainment.

iPod is a registered trademark of Apple Inc. Bluetooth is a registered trademark of Bluetooth SIG, Inc. mirasol is a trademark of Qualcomm MEMS Technologies, Inc.